As we all know now, that Supreme and Louis collaboration that surfaced last year is true! The sh*t is actually happening. Creative Director Kim Jones explained the reasoning behind this iconic collaboration by saying “No New York men’s conversation is complete without Supreme.” The collection was unveiled at the Louis Vuitton Autumn/Winter 2017 show a few days ago and it’s getting a lot of mixed reviews; I’m still not sure how I feel about it myself. Rumors of the collab started when a fan posted a picture on Instagram showing a white T-shirt embossed with the Supreme and Louis Vuitton logo which sent social media into a frenzy. Before the collab Supreme used the LV logo with no permission, but now the luxurious brand is feeling that the strength of Supreme’s graphic would work perfectly with their own for this specific release.
The collection is to be released July 17 at select Louis Vuitton stores, as well as other temporary retail locations. Take a look at the collection in its entirety here.